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Social

How our previous generation built and lived the Indian dream

Most of the previous generation men, who are retired now, achieved everything that is believed necessary for a happy life. When I look into our future, I seriously doubt if we’ll be able to experience what retired people are experiencing today. A lot of conditions favored them when they started their careers.

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Business

The Digital Camera That Drowned My Dad’s Business

I was fifteen when I first saw a digital camera. I was out with my dad for a client visit and one of his customers showed him the newly arrived range of cameras that had just hit the market. It was grey and was made up of sturdy plastic. It had a small lens and […]

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Business

Paneer Soda – The beverage that stands the test of time

I remember the first time I drank paneer soda. It was in front of an old temple in Thanjavur. My dad asked me, “Do you want paneer soda?”. I had no clue about what it was. I trusted my dad and said yes. When the shopkeeper handled me the old glass bottle, I was a […]

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Technology

MP3 – The File Format That Revolutionized the Music Industry

The way we consume music has come a long way. We stopped carrying MP3 files in CDs, flash drives, and music players like we used to do a couple of years back. Also, we stopped downloading songs.  The world has moved to cloud-based streaming services which more or less minimized piracy the music industry had […]

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Social

Successful Tinder Users Are Potential Product Marketers

Tinder users and Product Marketers have a lot in common.
They both write punchlines to grab the reader’s attention. They do A/B testing to see which version of their content works best. And, they both worry about lead to conversion rates.

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Social

The Unseen Struggle of Food Bloggers

Food bloggers play a major role in today’s food scene. They’re a small group of passionate people who visit restaurants and try new dishes every day (or during most days of a week). If they think a place is good, they recommend it to those who follow them on Instagram, Facebook, or YouTube. This, in […]

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Business

Remote Work Is the Key to a Sustainable Future

Software companies are rapidly evolving. They often make and break their own rules. During the past couple of years, software companies are trying to bring about a trend that could completely change the way we work. They’re moving from cozy, open office workplaces (which was once the trend) to remote work. Companies like Buffer, Zapier, […]

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Social

Paying for Water Is a Great Example of How We Failed as a Race

The water level in lakes around Chennai has shrunk down to 1.3%. A major portion of the city is now thriving at the mercy of water that is supplied through private tankers and municipal water trucks. Bengaluru, which was known as the city of gardens and lakes, is facing a severe water crisis. The municipal […]

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Business

This is How Overloaded Restaurants Affect your Dining Experience

If you’ve been to a restaurant in recent times and thought “How long will they take to bring me a bowl of fried rice?”, you’re not alone. The rise of food delivery startups is overloading restaurants. A restaurant that once served a limited number of customers is now accepting hundreds of orders from food delivery […]

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Business

Indian Music Streaming Startups May Ruin Customer Experience

India is a land of commuters. A study shows that an average Indian commuter spends 3-4 hours a daycommuting to work and back home. To kill the boredom during commute, a small portion of them read a book, but a major portion of this crowd resort to music. Before the arrival of internet, this need was […]